N
The Daily Insight

Who owns essence beauty?

Author

David Jones

Updated on March 30, 2026

cosnova GmbH
Welcome to our World! cosnova GmbH is the company behind the strong cosmetics brands essence and CATRICE.

Where is Catrice cosmetics manufactured?

Germany
Catrice cosmetics is owned by Cosnova Beauty from Germany where animal testing for cosmetic products has not been permitted since 1998. All of Catrice products comply with the European and American ingredient, manufacturing, and testing standards.

Is Catrice a German brand?

Since launching in 2004, German cosmetic brand Catrice has positioned itself as an affordable and very popular line of makeup across 55 countries, but one major market was missing for the fast growing brand until now — the US.

Is essence and Catrice the same company?

It’s no secret that brands Essence and Catrice are owned by the same company. Catrice is like a big sister to Essence – Essence is designed for younger ladies, girls in middle and high school, and Catrice is designed for women.

Is Catrice makeup made in China?

Where are Catrice’s products made? “The majority of our products are produced in Europe but some are produced abroad. If you have questions about where specific items were manufactured, just ask and we will let you know!” *Note: Cosmetics made in China are not required to be tested on animals.

Who makes Catrice makeup?

Cosnova
Catrice is owned by parent company Cosnova. Cosnova also happens to own Essence cosmetics, which has been available here for quite a few years.

What company owns elf cosmetics?

TPG Growth II Management, LLC
The company is majority owned by TPG Growth II Management, LLC, which acquired the company in January 2014. TPG elf Holdings, L.P.

Is essence sold in China?

No, Essence cosmetics does not sell in China.

Who is cosnova GmbH?

Welcome to our World! cosnova GmbH is the company behind the strong cosmetics brands essence and CATRICE. We create the trends of tomorrow! essence – pink & proud!

Why choose cosnova cosmetics?

Our successful brands essence and CATRICE offer high-quality decorative cosmetics to customers around the world at a superb price-performance ratio. 90% of all cosnova products are manufactured in Europe and we clearly say no to testing on animals.

Who is the founder of Cosma GmbH?

Establishment of cosma GmbH by Christina Oster-Daum and Javier González. Launch of the essence brand in Germany. Launch of the CATRICE brand in Germany cosma GmbH becomes cosnova GmbH with new headquarters in Sulzbach (Taunus). The first subsidiary is established out of Sulzbach: the cosnova Inc. in New York, USA.

What is cosnova’s voice activated beauty shop?

To further broaden its reach in the digital realm, Cosnova unveiled a prototype of the L.O.V Voice Activated Beauty Shop – a smart mirror – in 2018. The voice assistant provides recommendations on products, application techniques and product formulations. And the mirror is hands-free, with videos able to be played and paused via voice command.