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The Daily Insight

What is the balanced scorecard model?

Author

David Craig

Updated on April 01, 2026

The balanced scorecard (BSC) is a strategic planning and management system. Organizations use BSCs to: Align the day-to-day work that everyone is doing with strategy. Prioritize projects, products, and services. Measure and monitor progress towards strategic targets.

How do you write a balanced scorecard?

Start with a space for all four perspectives and just add what specifically applies to your organization.

  1. Determine the vision. The company’s main vision belongs in the center of a balanced scorecard.
  2. Add perspectives.
  3. Add objectives and measures.
  4. Connect each piece.
  5. Share and communicate.

Why is a balanced scorecard useful?

The Balanced Scorecard provides a powerful framework for building and communicating strategy. The business model is visualised in a Strategy Map which helps managers to think about cause-and-effect relationships between the different strategic objectives.

How do you create a balanced scorecard in 9 Steps to Success?

How to Create a Balanced Scorecard: Nine Steps to Success TM

  1. Step 1: Assessment.
  2. Step 2: Strategy.
  3. Step 4: Strategy Mapping.
  4. Step 5: Performance Measures.
  5. Step 6: Strategic Initiatives.
  6. Step 7: Performance Analysis.
  7. Step 9: Evaluation.

How is a balanced scorecard measured?

The balanced scorecard requires specific measures of what customers get—in terms of time, quality, performance and service, and cost. 2. Internal business perspective. Focus on the core competencies, processes, decisions, and actions that have the greatest impact on customer satisfaction.

What is Balanced Scorecard and its benefits?

The Balanced Scorecard provides a powerful framework for building and communicating strategy. It means that performance outcomes as well as key enablers or drivers of future performance are identified to create a complete picture of the strategy.

How do you create a successful balanced scorecard?

How do you achieve a balanced scorecard?

Building your own balanced scorecard

  1. Identify your strategic objectives. The first step to building your balanced scorecard is to identify your strategic objectives for each business perspective: learning and growth, internal business processes, customer, and financial.
  2. Create a strategy map.
  3. Outline the measures.