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The Daily Insight

Do I need permission to advertise?

Author

Michael Gray

Updated on March 31, 2026

You may need to apply for advertisement consent to display an advertisement bigger than 0.3 square metres (or any size if illuminated) on the front of, or outside, your property (be it a house or business premises).

How does FTC define advertising?

Under the Federal Trade Commission Act : Advertising must be truthful and non-deceptive; Advertisers must have evidence to back up their claims; and. Advertisements cannot be unfair.

Can you advertise your business outside your house?

Before advertising outdoors, permission must be granted by the owner of the ad site in question, and by the local planning authority responsible for that area. For ads that don’t meet deemed consent criteria, an application must be submitted requesting “express consent” to display your ad.

Do you need permission to put a sign?

You must have permission from the land owner on which the sign is located. The sign cannot obscure transport signage or routes, or make them hazardous. So don’t block road signs and stop motorists from being able to see oncoming traffic. If the authorities do ask you to remove a sign, you must do it safely.

What is an example of misleading advertising?

Examples of misleading advertising A false claim about the characteristics of the goods or service, e.g. – a product is a different colour, size or weight to what is advertised. The price or way the price is calculated is misrepresented, e.g. – products are advertised at sale prices, but turn out not to be.

What is a fascia sign?

A fascia sign is basically any sign that attaches to the front of a building, fascia signs do not project out far from a building and are usually flat in appearance depending on the type of construction and sign used.

Can I put a sign on a lamppost?

First, you must ask permission from your local authority before putting up your signs on lamp posts. If you do not gain permission you could face a fine and your signs will be removed. Signs on lamp posts are made to be seen by slow moving traffic, and so the message needs to be clear and easy to read as they pass.